The MacBook Pro 14″ with Apple’s M4 chip delivers serious performance in a compact, pro-grade design. With a brilliant XDR display, next-gen processing, and long battery life, it’s built for creatives, developers, and power users.
✨ Key Features
🧠 Apple M4 Chip — High-Efficiency Power
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10-core CPU: 4 performance + 6 efficiency cores. Apple Support+1
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10-core GPU for graphics-intensive tasks. Apple Support+1
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16-core Neural Engine for machine learning, on-device AI, and “Apple Intelligence.” Apple Support
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Media engine supporting hardware-accelerated H.264, HEVC, ProRes, ProRes RAW, and AV1 decoding. Apple Support
🖥 Stunning 14.2″ Liquid Retina XDR Display
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Native resolution: 3024 × 1964 Apple Support
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Mini-LED XDR with 1,000,000:1 contrast ratio, up to 1,600 nits peak and 1,000 nits sustained. Apple Support
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ProMotion ― adaptive refresh rate up to 120 Hz for fluid visuals. Apple Support
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Wide P3 color and True Tone technology for accurate color. Apple Support
🔋 Battery & Power Efficiency
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72.4 Wh battery. Apple Support
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Up to 24 hours of video playback (per Apple). Apple Support
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Up to 16 hours of wireless web usage. Apple Support
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Comes with a 70W USB-C power adapter, and supports fast charge with a 96W adapter. Apple Support
⚙️ Storage & Memory Options
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16 GB or 24 GB unified memory, configurable to 32 GB. Apple Support
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SSD options: 512 GB or 1 TB, configurable up to 2 TB. Apple Support
🔌 Modern Connectivity
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3× Thunderbolt 4 (USB-C) ports. Apple Support
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HDMI output, SDXC card slot, and MagSafe 3 for charging. Apple Support
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3.5 mm headphone jack. Apple Support
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Wi-Fi 6E and Bluetooth 5.3 (on Pro versions / depending on spec). s-store.ba
📷 Camera & Audio
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12 MP Center Stage webcam with support for Desk View. s-store.ba
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Six-speaker sound system ― force-cancelling woofers + Spatial Audio. ECT Gadget
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Three-microphone array with voice isolation.
⌨️ Input & Security
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Magic Keyboard (scissor-style) with Touch ID for secure login. HMC Tech
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Force Touch trackpad for precise input and gestures.
Why Customers Will Love It
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Balanced Power: The M4 chip gives great performance without theatrical power draw — perfect for developers, creators, and everyday pros.
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Stunning Display: Mini-LED XDR is ideal for color work, HDR content, and design.
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Long Battery Life: Reliable for all-day productivity, with efficient power usage.
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Pro Connectivity: USB-C/Thunderbolt, HDMI, SD card slot, and MagSafe make it highly versatile.
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High-End Audio & Video: Excellent speakers and a 12MP webcam make this Mac ideal for media and collaboration.
Tech Specs (At a Glance)
| Feature | Specification |
|---|---|
| Chip | Apple M4: 10-core CPU, 10-core GPU, 16-core Neural Engine Apple Support |
| Memory | 16 GB / 24 GB (configurable to 32 GB) Apple Support |
| Storage | 512 GB / 1 TB SSD (configurable to 2 TB) Apple Support |
| Display | 14.2″ Liquid Retina XDR, 3024×1964, up to 120 Hz Apple Support |
| Battery | 72.4 Wh, 24 hr video / 16 hr web (per Apple) Apple Support |
| Ports | 3 × Thunderbolt 4, HDMI, SDXC, MagSafe 3, 3.5 mm Apple Support |
| Wireless | Wi-Fi 6E, Bluetooth 5.3 s-store.ba |
| Camera | 12 MP Center Stage s-store.ba |
| Audio | 6 speakers, Spatial Audio ECT Gadget |
| Weight / Build | Premium aluminum unibody; finishes: Space Black, Silver Apple Support |
Ideal For
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Content Creators: Video editors, photographers, designers
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Software Developers: Building, compiling, and running pro apps
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Professionals on the Go: Need performance + portability
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Multimedia Producers: Great for audio production, podcasting, and media





